As a Props-Maker, I create objects and sculptures for advertisers, participating in specialist meetings designed to craft images of products that captivate the broadest audience.
In a crescendo of irony, my false advertisements expose the mechanisms of merchandising and highlight the environmental consequences of overproduction and overconsumption.
By stripping advertisements of the emotions evoked by colors and symbols that sway consumer choice, these engravings present a product image free from deception.
By hijacking the object, they offer a disenchanted perspective on the advertising poster and the system it upholds.
These woodcuts, with their pure and contrasting lines, draw from the political tradition and rebellious spirit of engraving, much like the works of Otto NÜCKEL and Frans MASERELL, who have profoundly influenced my vision.
While ‘Glace Délice’ depicts a planet of ice cream « to be consumed without moderation, » ‘Never Hide’ repurposes the famous Ray-Ban sunglasses motto to critique the danger of UV rays and promote the fashion of our overheated world: the full sunsuit.
Finally, ‘Human Trash’ anticipates the sorting of microplastics accumulated in organs or the exploitation of future, increasingly controversial, natural resources.
